A keyword is a word or short phrase people can remember and enter to land exactly where you want them. The best part is that it works in places a link can't, because a word can be said out loud, shown on screen, or printed on a box.
Here is every place you can put yours.
1. TikTok
Start here. TikTok shows links in captions and comments as plain text, so nobody can tap them. That leaves your bio, and most viewers won't leave a video to go looking for it.
Say your keyword in the video, put it on screen, and repeat it in the caption and a pinned comment.
2. Instagram
Links in Instagram feed and Reels captions aren't clickable either. Put your keyword in Reels, on Stories, and in captions, where people are already paying attention.
3. YouTube Shorts
YouTube stopped making links clickable in Shorts descriptions and comments in 2023. A keyword spoken in the Short or shown on screen gets around that.
4. Other Short Video
Use the same approach on Facebook Reels and Snapchat. Because the keyword is part of the video itself, it stays with the video when someone screenshots it or reposts it to another app. A link in a caption doesn't.
5. Long YouTube Videos and Live Streams
Mention your keyword during the video, not only in the description, so people who are watching on a TV or without the description open can still use it. On Twitch, Kick, and other live streams, keep it on screen and say it when viewers join.
6. Other Social Posts
Add your keyword to posts on X, Threads, LinkedIn, Pinterest, and Reddit, and in Facebook groups. On Pinterest, put it on the image so it travels with every save. On Reddit and in groups, follow each community's rules on self-promotion.
7. Paid Social Ads
Your ad might be seen once and acted on later. A keyword gives people something to remember after they scroll past, without having to find the ad again.
8. Email and Text Messages
Add your keyword to newsletters, signatures, and texts. It is easy to pass along, and it still works when someone reads the message on one device and acts on another.
9. TV and Streaming Ads
Nobody can click a TV. A short word is much easier to remember than a web address, especially when it is on screen for a few seconds.
10. Print and the Real World
Keywords work anywhere people can read:
- Product packaging and labels
- Billboards and posters
- Store windows and signs
- Business cards and flyers
- Vehicles and merch
- Event booths and stage slides
11. Conversations
A keyword is short enough to say to someone in person. Nobody needs to spell out a web address or send them a link later.
12. Podcasts and Radio
Listeners often have their hands full, so a link read aloud rarely sticks. A single word is easier to remember until they can enter it.
Get More From Every Placement
- Say it and show it. Use both whenever you can.
- Keep the wording simple. Try: 'Enter yourkeyword on KeywordMe.'
- Use the same keyword everywhere when you want one word people recognize, or a separate keyword for each campaign when you want to compare them.
- Change the destination anytime. Posts and printed materials keep working when your offer changes.
- Check your visits. KeywordMe tracks every visit, so you can see what is working.
Ready to pick your word? Claim your keyword and put it to work, starting with your next video. New here? Read how to use KeywordMe.